An analysis on branded gemstones

Author : Cigdem Lule

Branding provides individuality to a gem beyond its beauty, rarity and durability. Its purpose is to add value to the subject material. However, when done loosely, it can result in a misleading interpretation of a gem material's identity.

Published Date : 04 Jul 2019
Page : 5
Publisher : Gemworld International, Inc
Category : Geology & Gemology
Source : GemGuide : Vol.38 Issue 3 (May-Jun.2019), p.4-8
Available : Unlimited

MARC INFORMATION

050 b : Published Year 
2019 
100 a : Author 
245 a : Title 
An analysis on branded gemstones 
260 b : Name of publisher 
Gemworld International, Inc. 
300 a : Total pages 
520 a : Description 
Branding provides individuality to a gem beyond its beauty, rarity and durability. Its purpose is to add value to the subject material. However, when done loosely, it can result in a misleading interpretation of a gem material's identity. 
650 a : Subject 

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