VICENZAORO decodifies and analyses new frontiers in consumption and trends with an innovative and transverse project: Trend Vision Jewellery & Forecasting, the first forecasting centre in the world specialised in the decodification of consumer behaviour with a focus on trends in style and products in the jewellery, watch making and accessory sectors. A new creative and commercial platform destined to become an itinerant format in the world with the possibility of developing an independent business unit focused on trend research.The project will be visible during VICENZAORO Spring 2012, in the Area Trend, that will have a dedicated structure in front of the main entrance to the fair to give it high visibility within the context of this edition. The Area Trend will be the forum of the Fiera di Vicenza where the trends of style, products, materials, technique and craftsmanship will be displayed with an immediate, contemporary and understandable approach. The Area Trend at VICENZAORO Spring 2012 “Trend Vision Inspirations” will be a true visual boutique where materials will be grouped according to the season. A “stylo-tech” of jewellery design and materials that conveys the trends of style into products. A service dedicated to observers from companies, producers, planners and designers.