JNA Issue 422 (Jul/Aug 2020)

Author : Informa Markets

-- The influence of influencers KOIs or Key Opinion Influencers are increasingly shaping discourses and perceptions in the jewellery scene, particularly in the areas of design and branding. JNA takes a deep dive into the world of jewellery influencers, examining its evolution into a business strategy and its growing appeal as a marketing channel. -- The changing face of China's online jewellery market E-commerce is booming in China, and the country’s jewellers are carving a lucrative niche in the online marketplace. Jewellery transactions online are poised to grow on the back of omnichannel strategies, social media platforms, new business models and the boom in livestreaming. -- Technological game changers for the jewellery trade The era of digital connectivity has ushered in a host of online, virtual and augmented-reality solutions aimed at facilitating business in the jewellery industry. JNA examines the B2B technological advances geared to propel jewellery enterprises to greater heights. -- Reflective creativity in the time of Covid-19 Jewellery designers interviewed by JNA discuss how upcoming collections could reflect the signs of the times. According to them, jewellery pieces with elements of positivity and hope as well as those that symbolise the importance of human connections are likely to resonate heavily with consumers in a post-crisis world. -- Hong Kong jewellery manufacturers: Thriving in adversity JNA examines Hong Kong’s jewellery manufacturing scene to understand current trends and how major players are drawing on their competitive advantages to cope with recent challenges.

Issued Date : 30 Jul 2020
Page : 60
Publisher : UBM Asia Ltd.
Category : JNA
Available : Unlimited

MARC INFORMATION

245 a : Title 
JNA Issue 422 (Jul/Aug 2020) 
100 a : Author 
520 a : Description 
-- The influence of influencers KOIs or Key Opinion Influencers are increasingly shaping discourses and perceptions in the jewellery scene, particularly in the areas of design and branding. JNA takes a deep dive into the world of jewellery influencers, examining its evolution into a business strategy and its growing appeal as a marketing channel. -- The changing face of China's online jewellery market E-commerce is booming in China, and the country’s jewellers are carving a lucrative niche in the online marketplace. Jewellery transactions online are poised to grow on the back of omnichannel strategies, social media platforms, new business models and the boom in livestreaming. -- Technological game changers for the jewellery trade The era of digital connectivity has ushered in a host of online, virtual and augmented-reality solutions aimed at facilitating business in the jewellery industry. JNA examines the B2B technological advances geared to propel jewellery enterprises to greater heights. -- Reflective creativity in the time of Covid-19 Jewellery designers interviewed by JNA discuss how upcoming collections could reflect the signs of the times. According to them, jewellery pieces with elements of positivity and hope as well as those that symbolise the importance of human connections are likely to resonate heavily with consumers in a post-crisis world. -- Hong Kong jewellery manufacturers: Thriving in adversity JNA examines Hong Kong’s jewellery manufacturing scene to understand current trends and how major players are drawing on their competitive advantages to cope with recent challenges. 
300 a : Total pages 
60 
650 a : Subject 
020 a : ISSN 
260 b : Name of publisher 
Informa Markets 
260 c : Date of publication 
2020 
050 b : Published Year 
2020 

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